Web Site Checklist


Stage 1 –

Web Development & User Experience

  • WordPress Template Creation
  • Create an XML Sitemap
  • Configure Google Webmaster Console and Yahoo! Site Explorer Functional Testing
  • Verify all bespoke/complex functionality
  • Verify search functionality (including relevance of results)
  • Verify on common variations of browser (Internet Explorer, Firefox, Safari, Chrome etc.), version (6, 7, 2.2, 3.1 etc.) and platform (Windows, OSX, Linux)
  • Verify on common variations of Screen Resolution
  • Verify all forms (e.g. contact us, blog comments), including anti-spam features, response emails/text, etc.
  • Verify without JavaScript, Flash, and other plug-ins
  • Verify all external links are valid
  • Configure backup schedule, and test recovery from backup
  • Protect any sensitive pages (e.g. administration area)
  • Placement of robots.txt where necessary
  • Security/Penetration test
  • Turn-off verbose error reporting

Stage 2
Typography and Layout

  • Check for incorrect punctuation marks, particularly apostrophes, quotation marks and hyphens/dashes
  • Verify headings
  • Check for widow/orphan terms in important paragraphs
  • Spelling and grammar
  • Capitalization
  • Recurring/common phrases
  • Check for hard-coded links to staging domain
  • Ensure no test content on site
  • Ensure important old/existing URLs are redirected to relevant new URLs, Standards and Validation

Stage 3
Load Test

  • Check image optimization
  • Check and implement caching where necessary
  • Verify total page size/download time
  • Minify/compress static (JavaScript/HTML/CSS) files
  • Optimize CSS
  • Check correct database indexing
  • Verify configuration at every level (Web server, Database, any other software e.g. Content Management System)
  • Configure server-based logging/measurement tools (e.g. database/web server logging)
  • Create custom 404/error pages
  • Create a favicon

Stage 4
Search Engine Visibility, SEO Metrics

  • Page Titles – ensure they make sense and have relevant keywords in them
  • Create metadata descriptions for important pages
  • Verify for canonical domain issues
  • Verify for target keyword usage in general content
  • Verify format (user/search engine friendliness) of URLs
  • Set up Analytics

Stage 5
Post-Launch

  • Submit to search engines
  • Set-up PPC/Google Adwords if necessary
  • Verify formatting of site results in SERP’s
  • Check analytics for problems, popular pages etc. and adjust as necessary
  • Update content
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